Whether you’re in the Apple or Android smartphone camp, at one time or another, your side used creative statistics interpretation to justify why you are the market favorite. The numbers used most often are total activations or total devices sold. But how important are these numbers?

Until a platform reaches critical mass, it is very important for the manufacturer to keep pushing the platform forward. With critical user mass come the apps which in turn will drive additional growth.  So a platform needs enough users to make the platform interesting to developers but after that point, who cares!

I want Google and Apple to spend less time trying to creatively interpret statistics and more time improving their user experience.