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US thanksgiving black friday sales record set

Behavior, BlackFriday, Economy, Holidays, IBM, Marketing, comScore, salesEdward KiledjianComment

Although the final numbers arent in yet, many analysts are already predicting a record year for Black Friday sales. IBM is predicting a 24.3% increase sales over last year for black friday sales.

ComScore says online sales grew 26% (compared to 2010) totalling $816 million.

ShopperTrak said : “This is the largest year-over-year gain in ShopperTrak’s National Retail Sales Estimate for Black Friday since the 8.3 percent increase we saw between 2007 and 2006.  Still, it’s just one day.  It remains to be seen whether consumers will sustain this behavior through the holiday shopping season. ”

Is it time to become an optimist about the economy? Not yet but its a good start. LEt's see how sales hold up through the holiday period.