Honest Tea is a competitor to the Snapple brand in the United States of America. They conducted a brilliant marketing campaign and social experiement. It was so original I wanted to share it with you.
They wanted to see which of the major US cities was the most honest. They installed un-manned racks of their product and asked people to voluntarily donate a dollar per drink. The experiment was filmed and the results were tabulated.
Watch this fantastic experiment and campaign unfold.