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Rogers & Fido credits customer for outage

technologyEdward KiledjianComment

Rogers and Fido have issued a press release notifying Canadians that their network woes are now in the past and the Rogers CEO classified the outage as unacceptable.

Some of my readers and twitter followers started messaging me around 1800ET asking if my Rogers/Fido voice service was working. It started as an intermittent outage in Quebec and Ontario then became a national solid outage.

It was fun reading the twitter complaints using the #RogersOutage hashtag. You could feel the frustration of Canadians because I felt Rogers did a horrible job keeping Canadians up to date. We don't know what happened. 

We then saw Canadian retailers using this as a marketing opportunity. A&W was one of the first twitter marketing campaigns I saw using the outage: