Insights For Success

Strategy, Innovation, Leadership and Security

Amiigo is the smartest fitness tracker

Health, technologyEdward Kiledjian

Related Articles: 

Amiigo is a new product currently being funded on crowd-funding site Indiegogo which is trying to make Fitbit, Shine, Jawbone and Lark Life obsolete. It is promising to use advanced algorithms and a bunch of sensors to do things none of its competitors can.

The main piece is the Amiigo bracelet which contains an accelerometer, skin temperature sensor and pule oximeter). In addition to the bracelet, it comes with a shoe clip which helps the device track “non-arm” exercises and also helps the system identify what exercise you are performing.

The Amiigo team is quick to point out that although the bracelet is state of the art, the real magic happens in the backend when all of the collected data is processed using state of the art algorithms and a huge database of over 100 exercises.

Not only will it provide much more accurate health information, it means the device can automatically identify what exercise you are performing, how you performed it, how many times and for how long. This detection and cataloging is done automatically without any user intervention (think distance, sets, reps, etc).

As customers continue using the system, it will start collecting millions of data points it hope to use for other health services. As an example it would like to use performance data to detect cardiovascular problems. There is no way to know if this end goal will ever be reached but the promise is enticing.

I will remain slightly skeptical until the device is released and tested in the real world but I find the direction of innovation promising. It takes these personal health monitoring systems in the right direction hopefully forcing the others to innovate which is wonderful for consumers. Additionally the automation features (where it auto detects what you are doing and how you are doing it) is fantastic because it keeps users engaged. Competing products require that the user enter exercise type and intensity data which eventually get’s tiresome and leads many to simply give up.

I don’t think the Amiigo is the ultimate device and even they have room to grow but it is fantastic to see everything they are doing.