Wool & Prince claim that you can wear their new shirt for 100 days without having to wash or iron it. The company claims this is possible because of a new special wool technology that wicks moisture away (better than cotton), fold resistance and breathability.
Putting aside "Mr disgusting" looking for ways to wash less often, this could be an amazing addition for business travellers looking for wrinkle resistant stay clean shirts. It could mean less content and lighter luggage.
Is all of this worth $US98?
They are crowdsourcing the funding on kickstarter.