Mark Zuckerberg is clearly taking mobile very seriously and want premium placement on your smartphone. We all heard of the Instagram acquisition last year and the release of Facebook home [for select Android phones]. Israeli newspaper Calcalilst is now reporting that Facebook may be interested in snapping up Waze.
Acquiring Waze and mapping users to their Facebook accounts would provider incredibly valuable signals to the social goliath it can use to further target ads. It will be interesting to see if this $1 billion deal actually materializes and if it does, how Waze's existing users will react.
Original article can be found here.