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Dropbox competing with iCloud

technologyEdward KiledjianComment
Dropbox held its first developer conference and surprised attendees by announcing that they have 175,000,000 users. The real  big news is something called the Dropbox Datastore API for developers.
The introduction paragraph in the announcement blog post says:
"Today, we're excited for you try out the beta release of the Datastore API — simple databases for your apps with Dropbox sync built-in! Use datastores to save your app's data — settings, contacts, or any other content that users create — and Dropbox will take care of all the syncing for you. People who use your Datastore-enabled app can be sure their information will always be up-to-date and available, no matter what device or platform they use."
You would be forgiven if you thought this sounds a lot like iCloud because it does. It is a direct attack on iCloud but brings many advantages like cross-platform/cross-app synchronization. I am happy when I see companies competing to provide better and mroe innovative technologies.
I love the concept of Dropbox but find them too expensive. If they cut their prices by 50%, I would sign-up in a second.