Insights For Success

Strategy, Innovation, Leadership and Security

Vending machine gives free beer

MarketingEdward KiledjianComment
Most men love beer. Most men love doing nothing. Imagine my surprise when I learned about a vending machine that dispenses free beer for doing nothing in front of it for 3 minutes. Basically you stand in front of it motionless for 3 minutes. You are rewarded with a cold can of refreshing thirst quenching Amstel beer.
This marketing campaign is being done for Amstel (called Amstel Pause).