If you want to try the much hyped Googlorola... I mean Motorola then your wait is over. Head over to the Rogers phone reservation system and get your place in line. 

"Moto X will be available in black or white exclusively to Rogers Wireless customers this August for $189.99 on select two-year plans. Existing Rogers wireless customers can reserve theirs now on the Rogers Reservation System and new customers can sign up for updates on availability at www.rogers.com/motox. " - Rogers Red Board

I'm not sure there will be a stampede to buy one of these phones but you should reserve one if you are interested.