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Google second most valuable brand in the world (afterApple)

technologyEdward KiledjianComment
Image by Duncan Hull under Creative Commons License

Image by Duncan Hull under Creative Commons License

Google is the world's second most valuable brand (2nd year in a row). The king of branding is still the one, the only, Apple. This according to the Interbrands Best Global Brands report. (link)

The report assigns Apple a brand value of $B118 whereas Google is a close second at $117. Evaluating global brands is a long and painful process but Interbrands boils it down to 3 main criteria:

  • Financial performance of the brand
  • The role the brand plays in influencing customer choice
  • Does the brand add a premium to products or services sold?