Ipsos Reid has released their "Top 10 most influential brands in Canada" list (link) . The survey was conducted in December and polled 5008 Canadians. Ipsos Reid used their mathematics magic to massage the results which they claim are +/- 1.6%, 19 times out of 20.
The top 10 most influential brands in Canada are:
- Tim Hortons
- President's Choice *NEW in 2013*
- MasterCard *NEW in 2013
3 companies that didn't make the top 10 list but that had considerable improvement in their positioning this year (compared to last year) are:
- McDonalds (35th place to 23)
- Netflix (72nd place to 32)
- Hudson's Bay (84th place to 52)
What's interesting about this list is that voters were "regular canadians" and some of the measured metrics are Trustworthiness, Presence, Corporate citizenship, etc.
Surprised or not, none of the canadian carriers seem to show up on the list (Rogers, Bell, Telus, Fido, Koodo, Chatr, etc).