Google sees the corporate world as an excellent cash cow and has been working hard to secure its place. Most recently we have the fruits of its labour with redesigned G-Suite offerings, the Jamboard and more.
Google is the king of data and has decided it can help HR do a better job with recruitment. Google Hire is a purpose built solution that promises to make the entire hiring process easier and more efficient (from finding to managing).
The target customer is the small or medium organisation that may not be using any of the larger more expensive and complicated tools.
- A 2015 report by Bersin (Deloitte) claimed it took on average 52 days to fill a position (up from 48 in 2011) at the cost of $4,000
- 48% of small businesses report there are few or no qualified applicants for the positions they are trying to fill (NFIB)
- 27% of respondends believe lengthy hiring timelines are a major impedament to increasing staff headcount (Recruiter Sentiment Study 2015 2nd Half, MRI Network, December 2015)
So all in all, we can safely assume the hiring process is broken in small to medium size companies, which may equate to a nice chunk of change for Google (if it plays its cards right).
Google Hire leverages the G-Suite platform and integrates with email and calendaring. In addition to winning new business by offering innovative cost effective new solutions for the SMB market, it also adds value to G-Suite.
It is conceivable that a long time Microsoft Office customer may eventually switch to Google's G-Suite if it has enough value added features.
I have spoken to dozens of medium size start-ups that just don't want or need the big Office 365 offering and are just looking for an excuse to make the jump. It is small but targeted offerings like this that may make the difference.
You can check out the Google Hire website for more details.