Insights For Success

Strategy, Innovation, Leadership and Security

Google to rebrand music service to Youtube Music

GeneralEdward KiledjianComment
Android_All_English.png

It seems not a week goes by without Google renaming, cancelling or somehow changing one of its services. Google will update its music service with the hope of dethroning  Spotify and Apple Music. 

Google will leverage its most recognized media brand to give music a fighting chance. So you will soon welcome YouTube Music into this world. 

On Tuesday, May 22, we’ll be changing that by introducing YouTube Music, a new music streaming service made for music with the magic of YouTube
— Elias Roman, Product Manager - YouTube Music


Early information suggests it will marry the substantial unique music of Youtube (live performances, covers, etc.) to advanced discovery probably powered by AI. 

This new service will (eventually) replace Google Music. Taking a page out of the Youtube and Spotify playbooks, they will offer a limited ad-supported free tier. Music lovers will be able to buy a $9.99 per month subscription to YouTube Music Premium which will offer ad-free listening. 

Youtube Music will firsts roll out to the U.S., Australia, New Zealand, Mexico and South Korea. Once again Canada is a second-class citizen. Other key markets will launch "soon" including Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. 

You can sign up to their availability tracker here music.youtube.com/coming-soon

youtube.PNG

Source : Youtube blog