Pew Research publishes interesting surveys, and they recently shared results about what teens use most. Contrary to public opinion, Snapchat is still king with teens, followed by Youtube. Facebook usage amongst teens is down 71% compared to the 2014-2015 Pew report.
- 45% of teens admitted to being online "almost constantly."
- 24% of teens admitted to being online "several times a day."
Girls are more likely to be "almost constantly" online (50%) compared to boys (39%).
Instagram is still going strong and 72% of teens now use it (up from 52% in 2015). 70% of teens use Snapchat (up from 41% in 2015).
Most platforms have an equal amount of creation and consumption except Youtube, where the most significant proportion is consumption.
You will notice that Snapchat and Instagram have higher usage than Facebook. Interestingly you will note:
- Instagram/Snapchat are designed to post pictures, whereas Facebook supports photos but videos, links, text updates, etc.
- Instagram/Snapchat are designed to be used on a smartphone, whereas Facebook is multiplatform. This is confirmed when the stats show that 95% of teens have or have access to a smartphone (88% of teens have access to a computer at home).
31% of teens believe social media has a positive impact on their lives while 24% think it has a negative one. 45% believe it has a neutral effect on their lives.