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Google's new Pixelbook ad is a hard jab at Windows

GeneralEdward KiledjianComment
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Windows is the most popular operating system in the world and Google will naturally target it, in an attempt to win new customers for its upmarket Pixelbook offering.

Statistic: Global market share held by operating systems for desktop PCs, from January 2013 to January 2019 | Statista
Find more statistics at Statista

January 2019, according to Statistica:

  • Windows market share 75.47%

  • MacOS market share 12.33%

  • Linux market share 1.61%

  • ChromeOS market share 1.17%

Google released a one-minute promo video entitles “If you want a laptop you can count on. You Chromebook. “ .

Truth be told the latest version of Windows 10 has been incredibly stable but this ad will be fun to watch for any Windows user annoyed with constant forced patches, badly designed progress bars and the infamous Blue Screen of Death.

This is an exaggeration of issues users experience but does highlight the main reason why many security professionals have moved to Chromebooks. Patching is almost seamless, the device is normally very stable (except v 72.x has introduced some bugs Google does need to fix) and security is on by default.

Current belief is that on a Chromebook, you have no regular maintenance, no need for an antivirus, no big bang updates that take 30-45 minutes to complete, etc.

Let’s just say Google got even with Microsoft for running the Scrooggled campaign years ago.