Insights For Success

Strategy, Innovation, Leadership and Security

Analytic

Facebook knows when you're in love before everyone else

technologyEdward Kiledjian
Image by epSos.de under Creative Commons License

Image by epSos.de under Creative Commons License

Facebook and Google are data companies. They use have some of the world's best data scientists analysis their user data looking for patterns. On Friday, Facebook announced (link) that they can predict when 2 users are about to change their relationship status to "in a relationship".

3 months before a couple updates their relationship status on Facebook to announced their undying love, there is a steady increase in the number of timeline posts shared amongst the 2 lovebirds. This cross-posting will peak 12 days before the actual change is made. It seems once the relationship status is updated on Facebook, the number of timeline posts between the 2 drops.

"We observe a peak of 1.67 posts per day 12 days before the relationship begins, and a lowest point of 1.53 posts per day 85 days into the relationship. Presumably, couples decide to spend more time together, courtship is off, and online interactions give way to more interactions in the physical world."

1780919_10152219518868415_432315498_n.png

UnderArmour buys MapMyFitness app

technologyEdward Kiledjian
UnderArmour.png

Under Armor has its own Armour39 tracking service but most users complained it lacked some basic features and wasn't polished enough. It seems Under Armour heard all the complaints and is buying competing fitness app MapMyFitness (for $150M)

MapMyFitness brings 20 millions users and the ability to suck in data from Jawbone UP, Nike Fuelband and of course from its own smartphone apps. UnderArmor will leverage all of this tech and user base to take fitness analytics to the next level. 

 

Under Armour