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Graph Search

Facebook Search Graph may help HR find better candidates

HREdward KiledjianComment

Most people know and use LinkedIn, the huge professional networking site recruiters love. Linkedin does a great job telling recruiters what a candidate knows and where they have worked but it doesn't provide any information on "fit" within a company.

This is where the new Facebook Search Graph may provide an additional tool to help recruiters fine tune their candidate search process. Facebook Search Graph will allow the recruiter to ask targeted questions to find connections with people, locations, organization, sports, hobbies and much more. These additional signals will help the modern HR recruiter to ensure the proposed candidates are a good cultural fit with the company.

Facebook Search Graph is slowly rolling out to users across the world so it's coming your way very soon.

How to properly lock down your Facebook privacy settings

InfoSecEdward KiledjianComment

Facebook has gone to great length to make sure everyone know that Graph Search won’t reveal anything that isn’t already visible to the person conducting the search. However people may be able to find information about you because of privacy setting misconfigurations you may have made.

It is a great time to make sure you have properly locked down your Facebook privacy settings. Click on the little gear icon (upper right hand side) and choose “Privacy Settings”.

First

Then

Then

The ” Who can see my stuff “ section controls who can see your information when conducting a Graph Search. 

The on the left hand side, click on Timeline and tagging to check out the other important security settings.

 Once there, check out these settings:

 

As much as possible, I would recommend limiting most settings to Friends.

 

 

Google's newest competitor is Facebook Search

technologyEdward KiledjianComment

Facebook has now officially entered the search engine business by publicly announcing its new Facebook Graph Search product. Using natural queries, it will allow anyone to datamine public information from Facebook’s 1 billion users. How does it work? You will be able to ask it questions like: 

  • What are the most popular Indian restaurants in Montreal with my Indian friends?
  • Who went to Mcgill University, graduate in 2000 with a bachelor in mechanical engineering and is friends with XYZ? 

You’ll notice that they went to great lengths to make search easier and more natural. Some have said this is simply another tool to stalk Facebook friends and this will likely create some interesting Information Security challenges but the moral of the story is that Facebook is now officially challenging Google’s search dominance.

Google’s business is built on ad revenue and it gets this huge pile of cash because it can target users with pin-point accuracy. Google uses all of its FREE service to collect signals from its users that can then be turned into targetable demographic breakdowns. This is the crown jewels Facebook is trying to steal from Google. Everything Facebook has done so far has been to collect these signals, these unique identifiers that will allow marketers to more accurately target you with relevant advertising.

Remember that Facebook knows who you know, what you like, where you have been and where you are now. They want to tie all of this together to predict where you will be and help advertisers.

If it’s a question of who I trust more, my vote goes to Google. I find that Facebook makes its privacy settings needlessly complicated so that people unknowingly overshare their information. I will likely tackle the privacy implication of Graph Search in a future article but for now, know that this new feature is a very important one that will likely change the fate of Facebook and force Google to continue innovating. 

Facebook Graph Search isn't available to most users yet and will be slowly rolled out over the next couple of months (starting with US users).