Strategy, Innovation, Leadership and Security
Our smartphones are amazing little devices that have wondrous capabilities. One of my favorite features of my smartphone is the built in camera. As great as these devices are, many still complain that the smartphone cameras aren’t “good enough”, so I love seeing what professional photographers can accomplish with them.
There is a great video on Youtube of a French photographer that takes fantastic portrait shots using nothing more than his creativity, a $10 Ikea lamp and a smartphone.
IKEA wants to be the first US furniture retailer to sell only LED lights (by 2016). It cites the environmental benefits as the main driver and has committed to delivering them at the lowest price in the market.
Ikea says its LED lights will last around 20 years. Currently the main LED light providing comparable performance is the Philips product selling for between $20-60. Obviously the market may not be ready for a $20 light so let’s hope they find a way to bring the price down.