Insights For Success

Strategy, Innovation, Leadership and Security

SEO

Google updates its Search engine algorithm

technologyEdward Kiledjian
Image by John Trainor under creative commons license

Image by John Trainor under creative commons license

Google seems to have tweaked its search engine algorithm  a bit to further fight low quality content and online spam. Panda algorithm v4 seems to make sites with poor quality content even more difficult to find (thus improving your search experience as a user). [info found in SearchEngineLand]

SearchEngineLand also reports that Paydat Loan Algorithm v2 was also released attacking "very spammy queries".

It is believed the Panda update impacted 7.5% of all english language search results.

The moral of the story is to stop using blackhat or greyhat SEO techniques and to start relying on real value added content to drive your rankings.

Is Google killing SEO and organic search rankings?

technologyEdward Kiledjian

Ask 10 people how Google makes the bulk of its money and you can be forgiven for thinking they are in the software business. The reality is the majority of Google’s golden egg comes from paid advertising and research from the online advertising consulting company WordStream shows a worrying trend: Google is flooding organic search with sponsored results.

This finding is highlighted when you start looking at the statistics Wordstream highlights. 64.6% of high value commercial search term traffic is directed to sponsored links, compared to 35.4% to organic links.  These are searches where Internet users are looking for commercial products or services.

WordStream CTO (Larry Kim) says it is too premature to declare SEO and organic ranking dead for commercial revenue generation through Google but the trend is moving towards PPC for US Google users.

Here is an infographic they created