Insights For Success

Strategy, Innovation, Leadership and Security

eCommerce

Will Twitter offer a commerce platform?

technologyEdward Kiledjian
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Re/Code, the new site from Walt Mossberg and Kara Swisher, revealed  (link) that Twitter is working on a new commerce platform that will enable users to buy and sell via tweets.

It looks like Twitter will use the Sponsored Tweet model and insert commerce ads into your twitter stream. The user can click on the link and will be taken to a special Twitter page showing the standard commerce information (pictures, description and the ability to buy the item. The current information shows Fancy.com as the backend.

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Twitter has refused to comment on this story but the word on the street is that Twitter is attempting to find solid, highly desirable partners for a possible launch.

I found it interesting that these sample screenshots show Bell as the wireless provider. Not sure if thats a clue to a Canadian test launch or just a coincidence.

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7 rules of safe online shopping this holiday season

technologyEdward Kiledjian
Creative Common Image- Flickr User Don Hankins

Creative Common Image- Flickr User Don Hankins

The holiday season started with black Friday (in the US at least) and millions of people flock to online retailers hoping to snag a once-in-a-lifetime deal. Where there are hordes of people, there are criminals looking to take advantage of unsuspecting netizens.

So how can you stay safe? Here are some tips:

  • Risky WIFI - Free WIFI may be tempting but I strongly recommend you stay away from them (unless you have a VPN solution) because someone may be sniffing your traffic looking for passwords or credit card information. It is recommended to do your shopping while in the safety of your home network.
  • Don't click on that email link - Stores will be bombarding you with links to their special promo pages and criminals know this. They will often craft email attacks that look like they are coming from a reputable store but instead direct you (when you click) to their "evil" site. Type the retailers URL manually in your browser.
  • Buy from trusted sites - In additional to creating fake Amazon like store-fronts, criminals sometimes set up entire fake online retailer storefronts complete with email marketing to SPAM lists they buy trying to lure you into giving them your credit card information. They do this by offering deals that are "too good to be true". If something is too good to be true it probably is. Only shop online from known and trusted retailers.
  • Use strong passwords - This is a great time to make sure you are using long, complex and unique passwords. I recommend storing your passwords with a free tool called Lastpass (link). This is my preferred solution because it is online, secure, easy and free. I generate unique and strong passwords using a little known feature of Wolfram Alpha, instruction are provided here (link).
  • Pay with plastic - Most credit cards have very consumer centric fraud protection limits therefore I recommend you make all of your online purchases with it (not debit cards which provide direct access to your bank account).
  • Save purchase Information - Keep a record of all online purchases. This information will help you in the event of a fraud complaint or just to ensure the retailer treats you fairly. I recommend keeping:
    • date - time
    • exact model number, price and quantity
    • exact copy of final invoice
    • any shipping or tracking numbers
    • customer support contact information
  • Regularly Check your bank statement - This the season of fraud so it is a good idea to check your bank statement for irregularities at least once a week (until end of January).

 

Review of AliExpress.com

technologyEdward Kiledjian

What is AliExpress

AliExpress.com is an ecommerce website owned by Alibaba which promises to link buyers directly with sellers from Chine. AliExpress.com sells everything from clothing to electronics to pet products. You can find sellers selling single items and others selling items in packs (10-10000).

One of the interesting features of AliExpress is the fact that all payments are held by the site until the buyer confirms that he has received the item. This was a major issue with Alibaba.com and the internet is littered with horror stories of customers getting scammed.

As a test, I bought this 360 degree leather case from AliExpress (for $US6.98) and compared it to a similar care I bought from Best Buy Canada (for $CA30.00). Although the brands were different, the cases were exactly the same. Same quality, usability and look.

I placed 3 single-item orders about 4 weeks ago and have so far received 2 of them (within the promised timeframe and with items as described). The 3rd one is still within the mentioned shipping delay period. All items came properly packaged and clean.

What you need to know before you buy

Although AliExpress holds all payments in escrow until the buyer confirms receipt of the goods, some buyers seem to complain that the refund process can take up to a month. This may seem long but Paypal isn’t any better.

You are buying goods directly from China so remember that the Quality Assurance process isn’t the same as in North America. I don’t mind buying small non-critical items but I wouldn’t buy things like baby products, safety products or other related items from China (since Canada has much stricter requirements).

Some buyers have complained that the item received isn’t exactly what was advertised on the sales page. So far I haven’t experienced this problem but be aware that some customers complain about this on the internet. Make sure you really examine your product and file a complaint ASAP if it is materially different.

Carefully read the sales page for the items you are interested in to confirm delivery times. Most sellers list an order handling and a separate shipping delay window. While some vendors promise to ship an item within 2-10 days, I saw some pushing it 30-45 days. Most of the time, you will find a reasonable seller so pay attention to that. Then make sure the shipping delay is also reasonable.

How to read between the lines

 

  • Any seller offering a wide range of unrelated products is likely a trading company (aka not the manufacturer) which means delays may be longer and you are likely not getting the best price.
  • Make sure you ask all of your questions before committing to the purchase and carefully time the sellers response. A quick and complete response means you are likely dealing with a good vendor that will work with you to solve any post-sale issues.
  • Be careful of counterfeit items. I did a quick search and found a bunch of sellers offering “waterproof” iphone cases claiming to be the Lifeproof brand. I emailed their customer support and was told these are likely counterfeit. Maybe they are the authentic ones and the main brand is making huge profits but would you trust it? I also found hundreds of knock offs for Montblanc, Nike, etc. Be careful 

Verdict

The site itself seems to be well designed and my overall experience has been positive but there are crooks on it looking to scam buyers. You will find really good deals and I recommend you use the site but be careful. Start by making small purchases. Do your research and only buy from sellers with lots of positive ratings.