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GHSA determines road risk of using a mobile phone while driving

Android, Apple, Behavior, Driving, Google, IOS, Microsoft, Risk Management, WP7, WebOS, iPhoneEdward Kiledjian
An American association called the Governor’s Highway Safety Association recently released a report that use of a mobile phone correlates with increased risk of accidents in the United States of America (USA).
To arrive at their conclusion, the association reviewed 350 scientific papers, published between 2000 and 2010, related to highway safety. Their review clearly showed that distracted driving accounts for 15-25% of all crashes (ranging from small fender benders to accidents with fatalities). Nothing here should be surprising as it based on common sense. What was interesting however was their assertion that “no conclusive evidence on whether hands-free systems [are] less risky than hand-held use”. 
They determined that text messaging (SMS) posses the highest and longest risk since it required the driver to stare at the mobile screen for long periods while composing and sending the message. The next highest risk was dialing a number but the risk duration was [understandably shorter]. Finally they determined that talking on the phone posed the lowest but longest duration risk.
Even with the release of this report, the GHSA stated that they would like to see more research conducted into this subject with more emphasis on prevention.
GHSA Report : Link 

Facebook has identity and your attention

Android, Apple, Facebook, Google, IOS, Identity, Marketing, iPhoneEdward Kiledjian

Facebook has become the premium identity management company on the web with 500 million+ users. Just think of how many apps allow you to log-in using your facebook ID (aka Facebook Connect). In late 2010, Sheryl Sandberg (Facebook COO) stated that 10,000 websites integrate with Facebook everyday (that is over 3.6 million new sites every year).

Facebook knows who you are, what you like, who your friends are, where you have been (Places) and what you are thinking about (status updates). Do you think that helps when targeting advertising?

Remember that Facebook posts are [mostly] off limits to search engines which means Google can’t leverage your info to sell search, offer their services, create user profiles for better targeting, etc.

They want to know who you are and what you like so that they can profile and target you more accurately.

How much time do you spend on Facebook as opposed to checking email, searching the web, etc? Comscore says the average user spends 375 minutes per month browsing Facebook and only 231 minutes on Google services.

This “lost screentime” for Google means less opportunity to advertise.

Many users use to search the web for provider recommendations (aka doctors, lawyer, restaurants, barbers, etc), but now turn to their network on Facebook.

Facebook is now the number 1 source for product and service recommendations

Google is not standing still and is willing to try almost anything to convince you to move your identity over to them. They released +1 and opened Google Plus (Google+) to a limited beta group.

They also understand that in the next 5 -7 years, our mobile phones will become hub of our digital identity. As more and more users shift to smartphones, a new opportunity may open up identity management domination (Apple, Google or HP). Don’t forget every iPhone or Android device requires an ID with the publisher to work.