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Users send less SMS messages during Christmas Eve 2011

Facebook, Finland, Hong Kong, SMS, Smartphone, Sonera, iMessage, twitterEdward KiledjianComment

With the popularity of iMessage and the tight integration between newer smartphones and twitter/facebook, most of us expected to see a drop in traditional SMS message volumes. Tero Kuittinen from MGI Research wrote an interesting article in Forbes confirming our suspicions.

SMS messages sent in Finland through Sonera droped by 2.4 million messages (this year over last) on Christmas eve. Numbers from the Hong Kong carriers also show a 14% drop. This fact becomes very interesting when you consider that up to 20% of carrier revenues currently come from SMS message charges. How will they fill in this new revenue gap?

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