BrandSpark has released its annual Canadian Shopper Study which polled 100,000 Canucks. On the mobile front, 54% of Canadians report using their smartphone to make a purchase decision.

31% of users admit to using their smartphone to check competitor pricing (aka show rooming). 17% of users said their used their smartphone to lookup product information. 13% of users searched product reviews before making a purchase.

CNW (link)