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Forrester says companies should support Apple Computers

Apple, Forrester, Microsoft, Strategy, Windows, technologyEdward Kiledjian1 Comment

When we thing of Apple computers, we usually think graphic arts departments  or young hipsters but what would you say if a major research organization endorsed it as a productivity tool? Could it be? Has that day come. Oh yes my friends it has… Forrester Research calls Apple users within corporations “Highly Empowered and Resourceful Operatives”.  They claim that this 17% of the corporate population is the one that pushes the most innovation.

For non subscribers, the report costs $500 but you can read the most important snippets on this blog

Mac users forced to use PCs now feel a “slowdown” making them less productive. Particularly the ones accustomed to working with SSD equipped Apple devices. A 2008 report from Forrester said "Unless your market is a niche business group, Windows is the only desktop you need support."