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Apple losing its customer support edge

StrategyEdward KiledjianComment
ForeSee, a business analytics agency, is reporting that Apple lost 3% during a holiday period customer survey. Even with the slide, Apple still ranks as one of the best when it comes to customer satisfaction.

How was it calculated

FireSee surveyed 24000 customers from US thanksgiving to Christmas. Interestingly this is one of the biggest drops ForeSee has seen in years and it is Apple's lowest score in 4 years.


ForeSee CEO told AllThingsD that "The luster of Apple is fading a bit, and keeping up with consumer's rising expectations is no easy task."

Top 5 

The top 5 customer satisfaction performers for 2012 are: 

  1. Amazon
  2. LL Bean
  3. QVC
  4. VitaCost
  5. EsteeLauder