Insights For Success

Strategy, Innovation, Leadership and Security

Beer

eCool environmentally friendly outdoor beer cooler

GeneralEdward KiledjianComment

Nothing is worse than a lukewarm beer on a hot summers day. You could install an outdoor fridge but this requires electricity which will cost you money and anger some environmentalists. Some creative designers have solved your beer cooling dilemma with the eCool. The eCool uses the constant cooler temperature of the earth to keep your beer desirably cool. 

You basically dig a hole, drop in the eCool and have 24 cans of drinkable beer. the creators also claim that those living in cooler countries (aka Canada), can enjoy this year round because the eCool will prevent the beers from freezing. 

You can order one now from the creators for a mere $US349 (link)

Vending machine gives free beer

MarketingEdward KiledjianComment
Most men love beer. Most men love doing nothing. Imagine my surprise when I learned about a vending machine that dispenses free beer for doing nothing in front of it for 3 minutes. Basically you stand in front of it motionless for 3 minutes. You are rewarded with a cold can of refreshing thirst quenching Amstel beer.
This marketing campaign is being done for Amstel (called Amstel Pause).