Insights For Success

Strategy, Innovation, Leadership and Security


Apple users send 2 billion iMessages a day

technologyEdward KiledjianComment

I wrote about Whatsapp [processing 18 billion]( messages on New Year's day.

During Apple's quarterly presentation, we learned that Apple users send 1 billion iMessages a day. Apple solf 47.8 million iPhones during the quarter and the total IOS devices sold to date (from inception) now totals 500 million. 

Apple also saw the number of total iCLoud users jumped to 250 million in December 2012.

2 billion messages may seem like a lot but then you look at the cross-platform Whatsapp and realize they have a long way to go. The real losers in all of this are the carriers who are seeing their cash cow (SMS) erode a little more every day.

WhatsApp processed 18 billion messages on December 31 2012

technologyEdward KiledjianComment
The King of Instant Mobile Messaging. Whatsapp had its busiest day yet with 18 billion messages being send over its network on December 31 2012.

WhatApp charges IOS users 99 cents per year. Android, Windows Phone and Blackberry users get the first year free and then are charged 99 cents per year thereafter. What makes WhatsApp very enticing is the fact it is cross platform. It has become the most popular paid app in many iTunes country stores and is winning against the mainstay BBM from Blackberry.

This means iMessage and Facebook Messenger have some interesting competition. Carriers on the other hand are seeing one of their most profitable services (SMS) vanish into thin air..

Archive your SMS messages in Evernote with mysms

technologyEdward KiledjianComment

I love Evernote and the team is always looking for new ways to make their users experience better. I use Evernote as my digital filling cabinet and imagine my surprise when I heard about a new function in mysms that allows you to archive your SMS messages in the wonderfully searchable world of Evernote.

The idea of mysms

The idea is simple yet powerful. You install the mysms app on your smartphone (iphone, android, windows phone) and any sms messages you receive are sent to the mysms cloud. Once in their cloud, you can access (send and/or receive) SMS messages from a mac/windows app or a Chrome plugin. Unlike other third party messaging apps, the other party doesn’t have to download any apps or use any special numbers. They send and receive SMS’ like normal (including MMS messages).

Why archive SMS’?

As a business person, I keep every email I receive and take copious notes during any meeting I attend. Information traceability is good. So the idea of permanently storing my SMS messages in Evernote is very appealing. It means they will always be available and searchable should something come up.

And if your phone ever breaks or get's stollen, no worries about your SMS messages.

How does it look in Evernote?

Each person you message with get’s their own note. Every new message is automatically added to their note which makes finding the right note easy.


It seems the Android integration is much better than the IOS one. That is more a result of Apple’s restrictive policies than the mysms team. Cool idea and good implementation. If this is something you find useful, give it a try and let me know what you think.