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New Apple TV secretly shipped to US

technologyEdward KiledjianComment

Everyone is exciting about the new iPhone 5s that will be announced September 10th. I'm here to remind you that Apple will likely release an updated Apple TV. Unfortunately we haven't heard too many rumors about what will be updated, it is safe to assume it will get a faster processor and better graphics processing unit.


Panjiva is reporting that a large shipment of set-top boxes (for Apple) has landed in the US. 

  • On August 25th, Apple received a shipment described as “Set Top Box with Communication Function” from BYD Precision Manufacture in Shenzhen, China.
  • On August 18th, Apple received another shipment, again from BYD, described as “Set Top Boxes.”
  • And on August 11th, Apple received its first shipment from BYD of “Set Top Box with Communication Function.”

This may be a shipment of the existing models but the fact that it is so close to the iPhone announcement, the fact that Apple has been adding content to its Apple TV lineup and the fact that it hasn't been updated in a while suggests this is something new.