(Product)Red is a Bono charity to fight the global AIDS epidemic. Apple strongly believes in the cause and has a special line of (RED) products and accessories. For each (RED) product sold, Apple makes a donation to the charity and now those donations have added up to $70,000,000.
(Product)RED has said Apple is single largest corporate benefactor. In addition to the money
(which is obviously important), Apple also supports the movement by changing its Apple store logos to red during world AIDS day and John Ive has designed special one-off products that were auctioned for (Product)RED.