Insights For Success

Strategy, Innovation, Leadership and Security

Brand

Google second most valuable brand in the world (afterApple)

technologyEdward Kiledjian
Image by Duncan Hull under Creative Commons License

Image by Duncan Hull under Creative Commons License

Google is the world's second most valuable brand (2nd year in a row). The king of branding is still the one, the only, Apple. This according to the Interbrands Best Global Brands report. (link)

The report assigns Apple a brand value of $B118 whereas Google is a close second at $117. Evaluating global brands is a long and painful process but Interbrands boils it down to 3 main criteria:

  • Financial performance of the brand
  • The role the brand plays in influencing customer choice
  • Does the brand add a premium to products or services sold?

Google is Canada's most influential brand

BusinessEdward Kiledjian
BfF2TptCAAEG3E5.jpg-large.jpeg

Ipsos Reid has released their "Top 10 most influential brands in Canada" list (link) . The survey was conducted in December and polled 5008 Canadians. Ipsos Reid used their mathematics magic to massage the results which they claim are +/- 1.6%, 19 times out of 20.

The top 10 most influential brands in Canada are:

  1. Google
  2. Facebook
  3. Microsoft
  4. Apple
  5. Visa
  6. Tim Hortons
  7. YouTube
  8. President's Choice *NEW in 2013*
  9. Walmart
  10. MasterCard *NEW in 2013

3 companies that didn't make the top 10 list but that had considerable improvement in their positioning this year (compared to last year) are:

  • McDonalds (35th place to 23)
  • Netflix (72nd place to 32)
  • Hudson's Bay (84th place to 52)

What's interesting about this list is that voters were "regular canadians" and some of the measured metrics are Trustworthiness, Presence, Corporate citizenship, etc.

Surprised or not, none of the canadian carriers seem to show up on the list (Rogers, Bell, Telus, Fido, Koodo, Chatr, etc).

Archives: The YOU brand

StrategyEdward Kiledjian

I will be posting links to older articles that seem to be fairly popular. Hopefully some of the newer readers will find the articles interesting and helpful.

A 2010 blog post that explains what the You brand is and how to use it to succeed. You are only as successful as your personal brand so this should make for some pwoerful reading.

Read the full article here.